While several fashion brands have found success starting online, Matin Kim stands out as one of the few Korean fashion brands to be acquired while approachin…

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

What is White Day?   White Day falls on March 14 and is traditionally known as a day when men give candy to women as a gesture of love. Originating in Japan, t…

Here's an introduction a new and innovative case of SNS marketing:  One of Ashley Queens' sub-accounts competed against the official ac…

Even in the digital age, letters remain a powerful emotional tool that captivates people’s hearts. Handwritten notes and letters naturally convey sincerity a…

Valentine's Day Marketing Campaigns Ideas Valentine’s Day is one of the most commercially significant holidays in Korea, providing brands with a valuable o…

What is FOOH Advertising? FOOH, or Fake Out-of-Home advertising, blends high-quality computer-generated imagery (CGI) wi…

Case Study: How 'Karrot' is Reinventing Local Communities Through Hyperlocal Marketing In a world where digital platforms are becoming increasingly imp…

Fried Chicken, A Beloved Korean Staple Fried chicken is one of the most loved dishes in Korea. The saying "People open a fried chic…