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How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days coffee

How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

July 10, 2025
Recent 'White Day' Marketing Cases Beyond Candy! 2025

Recent 'White Day' Marketing Cases Beyond Candy!

What is White Day?   White Day falls on March 14 and is traditionally known as a day when men give candy to women as a gesture of love. Originating in Japan, t…

March 05, 2025
Official Account Takeover Challenge: Ashley Queens’ SNS Viral Success 2024

Official Account Takeover Challenge: Ashley Queens’ SNS Viral Success

Here's an introduction a new and innovative case of SNS marketing:  One of Ashley Queens' sub-accounts competed against the official ac…

February 24, 2025
F&B Branding Idea: Can Fried Chicken Be Luxurious? 'Puradak Chicken' case

F&B Branding Idea: Can Fried Chicken Be Luxurious? 'Puradak Chicken'

Fried Chicken, A Beloved Korean Staple Fried chicken is one of the most loved dishes in Korea. The saying "People open a fried chic…

January 11, 2025
'Anti-aging' to 'Slow aging': Gen Z and the Slow-Aging Lifestyle Trend 2025 2025

'Anti-aging' to 'Slow aging': Gen Z and the Slow-Aging Lifestyle Trend 2025

A new trend is emerging among Generation Z: "slow aging." Unlike previous generations who focused on superficial beauty, Gen Z is adopting a more hol…

January 03, 2025
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