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How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days coffee

How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

July 10, 2025
Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul animation

Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul

The Jujutsu Kaisen exhibition held in Seoul. This exhibition, celebrating the re-release of the Jujutsu Kaisen 0 movie (2021), was a must-see event fo…

January 05, 2025
Movie Marketing idea: Leveraging the Unique Concept of 'Exhuma' case

Movie Marketing idea: Leveraging the Unique Concept of 'Exhuma'

Movie Marketing idea: Leveraging the Unique Concept of 'Exhuma' 🎉 The first 10-million-viewer film of 2024 is here! …

December 11, 2024
The Secret Behind K-POP Trends: A Dialectic Approach to Marketing (e.g. Newjeans) entertainment

The Secret Behind K-POP Trends: A Dialectic Approach to Marketing (e.g. Newjeans)

The Secret Behind K-POP Trends: A Dialectic Approach to Marketing Discover how Min Hee-jin's trend philosophy has redefined K-POP and how brands …

November 21, 2024
How to Advertise Web Novels: A Case Study on Naver Series and KakaoPage Video Ads ad

How to Advertise Web Novels: A Case Study on Naver Series and KakaoPage Video Ads

How to Advertise WebNovels: A Case Study on Naver Series VS KakaoPage Video Ads Naver and Daum, South Korea's leading portal sites, primarily dr…

October 16, 2024
Pre-Marketing for Netflix’s Squid Game Season 2 Promotion: Case Study of Offline Guerrilla Events case

Pre-Marketing for Netflix’s Squid Game Season 2 Promotion: Case Study of Offline Guerrilla Events

Pre-Marketing for Netflix’s Squid Game Season 2 Promotion: Case Study of Offline Guerrilla Events Planning Intent To ensure the successful launch of Netflix…

October 15, 2024
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