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How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days coffee

How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

July 10, 2025
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