Valentine's Day Marketing Campaigns Ideas

Valentine's Day Marketing Campaigns Ideas

Valentine’s Day is one of the most commercially significant holidays in Korea, providing brands with a valuable opportunity to engage with consumers through creative marketing campaigns. This year, several brands stood out with their unique promotions. In this post, we highlight some of the most noteworthy Valentine’s Day marketing campaigns in Korea for 2025.

1. Everland: A Private Theme Park Date for One Lucky Couple

(c) everland / mk

Everland, one of Korea’s most famous theme parks, launched an exclusive Valentine’s Day event this year. The campaign offered a once-in-a-lifetime opportunity for a single couple to enjoy a private date at the park after closing hours.

From February 4 to 6, Everland’s official Instagram account accepted submissions from couples who shared their love stories in the comments. The selected couple was invited to a special date on February 14, where they had the entire park to themselves for the evening.

The couple strolled through beautifully illuminated gardens, had exclusive access to the carousel, and were able to take home as many souvenirs as they wished from a Moomin-themed gift shop. A professional filming crew captured the magical night, providing the couple with a lifelong keepsake of their unique experience.

This campaign garnered significant attention due to its exclusivity, successfully reinforcing Everland’s romantic brand image.

2. COEX Aquarium: A ‘Chill’ Promotion Inspired by Viral Memes

(c) coex aquarium instagram

COEX Aquarium leveraged a trending internet meme to create a fun and engaging Valentine’s Day promotion. Inspired by the popular ‘Chill Guy’ meme, the aquarium launched the ‘Happy Chill Valentine’s Day’ campaign, offering a 37% discount on couples’ admission tickets from February 7 to 14.

By cleverly playing on the phonetic similarity between ‘7 (Chil)’ and ‘Chill (relaxed),’ the campaign resonated with younger consumers. This witty marketing strategy, combined with the limited-time discount, led to a high participation rate and positive consumer engagement.

3. BBQ Flagship Store: A Premium Strawberry Afternoon Tea Experience

(c) bbq

While BBQ is widely recognized as a leading fried chicken brand in Korea, its flagship store in Songridan-gil offers a broader culinary experience. With a menu featuring over 70 items, including burgers, pizzas, pastas, and a selection of alcoholic beverages, the store provides a unique dining experience beyond fried chicken.

For Valentine’s Day, BBQ introduced a limited-edition ‘Strawberry Afternoon Tea Set’ crafted by chefs and pastry chefs with experience in five-star hotels. Despite its premium quality, the set was offered at an affordable price of approximately $15 per person, making it accessible to a wide audience.

BBQ actively promoted this event on social media using a friendly and engaging tone, strengthening its connection with customers and highlighting its diverse offerings beyond chicken.

4. Market Kurly: Trendy Desserts and Gift Selections

(c) Kulry / mtn

Market Kurly, a premium grocery delivery service, curated a special selection of desserts and gift sets for Valentine’s Day. Their offerings were designed to reflect the latest social media trends, including:

• ‘Heart Tiramisu’ – A dessert with a chocolate-coated surface that needs to be cracked open before eating, creating an interactive and fun experience that went viral online.

• ‘Tarot Card Chocolates’ – A unique chocolate set that combines sweets with fortune-telling, allowing consumers to receive a special message with their treat.

By aligning its product lineup with trending social media topics, Market Kurly successfully captured consumer interest and generated organic buzz.

Insights for Global Marketers

The 2025 Valentine’s Day campaigns in Korea reveal several key marketing strategies:

✅ Sell experiences – Exclusive events like Everland’s private date night create memorable moments that leave a lasting impact on consumers.

✅ Leverage memes and humor – As seen with COEX Aquarium’s ‘Chill’ promotion, incorporating internet trends into marketing campaigns can significantly boost engagement among younger audiences.

✅ Expand brand perceptions – BBQ’s afternoon tea offering shows how brands can use seasonal campaigns to introduce new products and shift consumer perceptions.

✅ Incorporate social media trends into product planning – Market Kurly’s trendy dessert offerings demonstrate how brands can drive interest by tapping into viral food trends.

These examples illustrate how brands in Korea are using Valentine’s Day not just as a sales opportunity, but as a way to create emotional connections with their consumers.

💡 Which of these Valentine’s Day campaigns impressed you the most? How do brands in your country celebrate Valentine’s Day? Share your thoughts in the comments!