The Jujutsu Kaisen exhibition held in Seoul. This exhibition, celebrating the re-release of the Jujutsu Kaisen 0 movie (2021), was a must-see event for the global Jujutsu Kaisen fanbase, which has become incredibly popular worldwide.
Anime Exhibition: Jujutsu Kaisen 0 Movie
- Dates: 2024.11.23 ~ 2025.03.30
- Location: SEOUL
- Ticket Price: Approximately $15
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1. Before Entering
As visitors approached the exhibition entrance, character standees were displayed along the path, creating a sense of excitement. The exhibition space was set up in a large booth, with a promotional video of Jujutsu Kaisen 0 playing on a screen overhead, enhancing the atmosphere.
Several events were planned even before entering to engage the audience.
- Event 1. Free Gojo Sticker for All Visitors
A gift that requires no effort and satisfies all attendees - Event 2. Shout a Line to Receive an Extra Sticker
A fun challenge for visitors to enjoy
Example: "Domain Expansion! Unlimited Void!" (Character's spell)
"I've come to stop the Night Parade of One Hundred Demons!" (Movie event name) - Event 3. SNS Post with Hashtags
Receive special merch by posting on social media with hashtags
Additionally, there were events linking movie tickets, exhibition visits, and merchandise purchases.
- Mission: Show movie ticket + exhibition visit + purchase over 30,000 KRW worth of merchandise
- Reward: Two coasters
- Designed to naturally lead visitors from the movie to the exhibition to merchandise purchases
2. Exhibition Layout
The exhibition was designed to follow the story of Jujutsu Kaisen, with each section representing key events or themes from the anime. Visitors could easily immerse themselves in the story as they moved through the exhibit.
1) Costumes and Props Exhibition (Photographs Allowed)
The exhibition featured character costumes, large figures, and key props from the anime (such as Sukuna’s fingers, weapons, and rings). The dark lighting accentuated each item, creating a deeper sense of immersion.
2) Animation Production Process (No Photography Allowed)
This section provided insight into the production process of the anime, showcasing storyboards, comparisons between original art and CG, and concept art. Character boards detailing facial expressions, movements, and actions were also displayed, providing an intriguing look behind the scenes of anime creation.
3) Experience and Photo Spot: Jujutsu High Classroom
A space replicating the classroom from the movie allowed visitors to sit at desks and experience what it would be like to be one of the characters.
3. Departure and Merchandise Shop
After the exhibition, a merchandise shop featuring various Jujutsu Kaisen character-themed items awaited visitors. This effectively tapped into the fandom's desire for collectibles, naturally boosting sales.
The Power of Fandom and Community Marketing
Jujutsu Kaisen exhibition was the sheer strength of fandom and the potential for movie and anime IP to be utilized in various ways.
When planning your own exhibition or event, consider the following elements:
- Creating Anticipation:
You can set the tone from the moment visitors approach by using character POPs or video displays along the path to the venue.
Engage visitors with simple events (such as shouting a spell or handing out memorabilia) as they enter. - Space Design:
Use dim lighting and focused lights to enhance immersion, and strategically place photo spots.
Go beyond visual entertainment by including educational elements, such as showing the animation production process, to provide visitors with a more enriching experience. - Encouraging Virality and Sales:
Use social media participation events to generate organic promotion.
Link the merchandise shop and exhibition to fulfill the fandom's desire for collectibles while boosting sales.
By incorporating these elements effectively, you can create a memorable experience for visitors while achieving strong sales and promotional results.
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