Showing posts with the label ipShow all
How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days coffee

How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

July 10, 2025
Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul animation

Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul

The Jujutsu Kaisen exhibition held in Seoul. This exhibition, celebrating the re-release of the Jujutsu Kaisen 0 movie (2021), was a must-see event fo…

January 05, 2025
Load More That is All