KT The Vibrant Wifi Router Popup Exhibition: Make you want to reveal what you wish to hide
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Introduction
In our everyday lives, there are essential items we often prefer to conceal. The KT Wifi router is a perfect example of this paradox, blending functionality with a design that can clash with home aesthetics.
Challenge of Concealment
Traditionally, routers come with messy wires and unsightly antennas, making them hard to integrate into home decor. While many companies strive to make them smaller and less visible, KT has chosen to reimagine this concept.
The Vibrant Wifi Project
The Vibrant Wifi project aims to turn the router into a decorative piece rather than something to hide. Featuring optimally angled antennas and subtle LED indicators, the router is complemented by a variety of artistic skins created by a diverse group of artists.
Popup Exhibition
This innovative project was showcased in a popup exhibition in Mangwon-dong, where the router was presented as a work of art. Visitors were invited to see how the router could enhance their interiors rather than detract from them.
Practical Design Elements
Beyond aesthetics, the router incorporates functional elements such as a book stand, pencil holder, clock, and lighting, offering practicality alongside style.
Engagement and Collaboration
The exhibition also highlighted the creative process, allowing guests to explore the collaboration between various artists. Attendees could vote for their favorite designs, with the chance to win prizes.
Conclusion
With the slogan “Now you can confidently showcase it,” KT invites consumers to embrace the router as a centerpiece in their homes, transforming a typically hidden device into a statement of style and functionality.
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