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How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days coffee

How a Korean Coffee Chain 'EDIYA' Used a Web Novel IP to Sell 100,000 Products in 3 Days

Ediya Coffee x “Debut or Die”  A case of immersive IP collaboration that pushed the boundaries of fandom marketing  c.EDIYA 🔍 Background: What Is “Debut or Di…

July 10, 2025
Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul animation

Utilizing Anime IP: Jujutsu Kaisen Exhibition in Seoul

The Jujutsu Kaisen exhibition held in Seoul. This exhibition, celebrating the re-release of the Jujutsu Kaisen 0 movie (2021), was a must-see event fo…

January 05, 2025
Beauty Trends: Unique Packaging & Keyring Products beauty

Beauty Trends: Unique Packaging & Keyring Products

Unique Packaging Designs: A Rising Trend Beauty brands in Japan and Korea are moving beyond traditional packaging to in…

December 18, 2024
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