Unique Packaging Designs: A Rising Trend
Beauty brands in Japan and Korea are moving beyond traditional packaging to introduce creative and distinctive designs. For example, Japanese brand Fwee has captivated audiences with its pudding-shaped Lip & Cheek Blurry Pudding Pot and jelly-textured Glow Jelly Pot. These whimsical designs appeal to both local and international consumers.
Romand’s sub-brand, Nøuz, also stands out with its ‘Mousse Care Cheek,’ featuring a tilted tube design for ease of use and stylish portability. Coral Haze’s ‘Glow Lock Jelly Tint,’ inspired by padlocks, offers a glossy texture that matches its visually striking packaging.
These innovative designs go beyond aesthetics, combining portability with user-friendly features to enhance the overall product experience.
Keyring Beauty Products: The New Must-Have
The 2024 trend of accessorizing extends into beauty with the emergence of keyring-sized beauty products. Inspired by Jane Birkin’s accessorized style, keyring beauty products allow consumers to showcase their individuality. These items are perfect for attaching to bags or belt loops, aligning with the desire for functional yet stylish accessories.
Brands like Amuse and Kiehl’s offer mini lip balms, shadow palettes, and sunscreens in keyring formats. These compact, portable items provide both convenience and aesthetic appeal, making them popular among Gen MZ and Alpha.
Why Are These Trends Emerging?
The rise of unique packaging and keyring beauty products reflects a shift in consumer preferences toward individuality and practicality. Gen MZ and Alpha value products that express their style while being easy to carry and use. Social media further amplifies these trends, as visually appealing products quickly capture attention and go viral.
In response, brands are innovating with designs that differentiate them in a competitive market, blending creativity with functionality to meet evolving consumer demands.
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