The Future of Agencies Running Their Own Brands

In recent years, the role of marketing and PR agencies has evolved significantly. Traditionally, agencies focused on providing services such as advertising, public relations (PR), and design tailored to their clients' needs. However, today, many agencies are not just executing these tasks for clients but are also operating their own brands. This shift goes beyond the expansion of business models and is reshaping the relationship between agencies and brands.

Why are Agencies Running Their Own Brands?

Several factors are driving this change. From a brand's perspective, advancements in technology, such as AI, have made it easier to manage marketing and brand strategies independently. Additionally, the rise of automation and innovative technologies has allowed agencies to engage in product development and distribution, not just advertising or PR. As a result, agencies now have the opportunity to manage their own brands, creating deeper connections with consumers.

1. Atelier Ecriture: Evolving Design Planning with 'Point of View'

Atelier Ecriture, a design planning company, has taken its expertise a step further by launching its own brand, Point of View. Known for its unique approach to design and brand strategy, Atelier Ecriture is not just providing creative solutions for clients but is also setting the direction for its own brand. Point of View offers products that reflect a diverse perspective on stationery, effectively communicating the brand’s philosophy.

This shift allows Atelier Ecriture to not only control its brand's messaging but also use the insights gained from running its own brand to offer clients more sophisticated and innovative strategies. The agency’s direct involvement in brand management demonstrates how agencies can lead the market, providing fresh perspectives that go beyond just responding to clients' requests.

2. Eruda Marketing: Gaining Popularity with 'XEXYMIX'

Eruda Marketing has redefined the role of a marketing agency with the successful launch of the activewear brand XEXYMIX. The brand made a huge impact in the competitive activewear market, and its success can be attributed to Eruda Marketing's ability to go beyond clients' expectations by focusing on consumer lifestyles and demands. Eruda Marketing didn't just handle marketing but also clarified the brand’s identity and philosophy, strengthening the link between the product and its customers.

By managing XEXYMIX, Eruda Marketing has built a solid competitive advantage, gaining the ability to offer more effective marketing strategies to clients based on the experience accumulated from running its own brand. This innovative approach has not only helped XEXYMIX gain popularity both domestically and internationally but has also positioned Eruda Marketing as an agency with a broader competitive edge.

3. Prain Global: Strengthening PR and Brand Strategy with Sumsei

Prain Global, a leader in PR services, has expanded its business by acquiring Saenggyeodokam, a premium lifestyle brand. This acquisition allows Prain Global to enhance its PR and marketing services while also entering the product distribution space. Saenggyeodokam offers high-end products such as the Sumsei Air Shower Body Dryer, which is used in top-tier hotels and golf clubs, and has become popular for gifts, especially for childbirth and housewarmings.

Additionally, the brand operates the Sumsei Terrarium, a nature-inspired exhibition space that resonates with the MZ generation. Through this acquisition, Prain Global is leveraging its PR expertise to create synergy with the brand's direct consumer engagement. This integration not only strengthens Prain Global's position in PR and marketing but also opens up new opportunities for business expansion and innovation.

Conclusion: The Future of Agencies Running Their Own Brands

The trend of agencies managing their own brands is no longer just an exception but an essential part of an agency’s evolution. As agencies like Atelier Ecriture, Eruda Marketing, and Prain Global successfully manage their own brands, they are offering new and innovative business models that go beyond traditional marketing services. These agencies are not just partners in brand strategy; they are shaping the future of branding and business by creating their own brands and providing unique insights to clients.

Agencies are now positioned to offer more comprehensive and effective solutions, using their own brand-building experiences to gain a competitive edge in the market. This shift in agency roles is setting a new standard for the marketing and PR industries, with more agencies likely to follow suit in the future.